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Monday, May 17th, 2004

Academy of Country Music Awards

SkyStone at the 39th ACADEMY OF COUNTRY MUSIC AWARDS

The marketing company handling all the awards shows coming out of Hollywood recently found us online and contacted us. They invited SkyStone to introduce our beautiful turquoise directly to Country Music's elite by marketing our jewelry at the Academy of Country Music Awards in their backstage celebrity gift lounge. (Images from the show are on the ACMA PAGE.)

Julia will be presenting hand-picked turquoise gifts directly to 80-100 artists, producers and selected press. Out of ten-fifteen vendors invited, we are the only company there offering jewelry.

DATE: Tuesday, May 25th (Rehearsal Day) and Wednesday, May 26, 2004 (Day of Show)
LOCATION: 12,000-seat Mandalay Bay Events Center in Las Vegas, NV.,
NETWORK: CBS + airing in 178 countries (last year an additional 800,000 men & women in the Armed Forces also viewed the broadcast)

WHO WILL BE THERE: (Partial List based on last year) Brooks & Dunn, Kenny Chesney, Alabama (4), Toby Keith, Martina McBride, George Strait, Reba McEntire, Willie Nelson, Lee Ann Womack, Terri Clark, Diamond Rio (5), Alan Jackson, Lonestar (3), Montgomery Gentry (2), Rascal Flatts (3), LeAnn Rimes, Shania Twain, Keith Urban, Wynonna, Trace Adkins, Lance Burton, Eric Close (“Without A Trace”), Kellie Coffey, Emerson Drive, Bill Engvall, Jennifer Hanson, Rebecca Lynn Howard, Carolyn Dawn Johnson, Cledus T. Judd, Louise Mandrell, Mark Miller (from 70’s band - Sawyer Brown), Wayne Newton, Joe Nichols, Nancy O’Dell, Penn & Teller, Pinmonkey (5), Blake Shelton, Jake Simpson (STAR SEARCH winner), Tony Stewart (NASCAR driver), *Pam Tillis, Trick Pony (3), Karri Turner (“JAG”), Phil Vassar, *Mark Wills, Darryl Worley

BENEFITS FOR SKYSTONE:

  • Unparalled access to A-list talent in exclusive VIP backstage area.
  • Enhanced company perception by celebrities as well as public.
  • Personal interaction with talent for us to personally present our company’s gift.
  • Photos with talent. There's no better brand ambassador than a celebrity, which translates as an implied endorsement to consumers!
  • Trend-setting celebrities want to find new and exciting things . . . if at the right place and at the right time. This type of low-stress, no-pressure marketing allows us to place or display our jewelry directly to celebrities. A rare opportunity to have top talent EXPERIENCE our jewelry line . . . not simply hear about it or view it online.
  • Potential press exposure with both Electronic & Print Media (includes Extra, Access Hollywood, Entertainment Tonight, The Tonight Show, E!, The Today Show, Inside Edition, The London Times, The LA Times, USA Today, People and InStyle).
    (See Press Release below.)

    PRESS RELEASE: "Passionate about turquoise, SkyStonetrading.com specializes in the finest, rarest turquoise in the world. Always natural, each piece is unique, reflecting the wide range of exotic colors and webbing characteristic of historic American turquoise mines. Most people outside of New Mexico have never seen turquoise such as this. Native-made, hand-made, sterling silver jewelry from Santa Fe, New Mexico."

    SkyStone'S MISSION AND INTENT: To increase awareness of the rarity of high-grade natural American turquoise and show the market how New Mexico turquoise compares to what is mostly stabilized Chinese coming out of New York City. The finest bolos, rings, money clips, bracelets, rings, pendants, pins and earrings, in every color of natural turquoise have been carefully hand-picked for the gifts to the artists (retail value at least $100).

    Along with the gifts given away, our higher-end jewelry will be there available for them to see (and purchase later). There will be an awesome representation of turquoise in the rough, unfinished form along with copies of the About Turquoise Page to give out. We're going to show them turquoise like they've never seen.

    They've told me to wear jeans, be dripping in turquoise and have fun. I'll give it my best. ;-D There will be lots of pictures and a full report afterwards. No postings the week of the 24th.

    I would like to extend my deep thanks and appreciation to all the artist/friends I deal with and especially Ernie Montoya, owner of the Carico Lake Mine, for helping such a small company as us participate in something of this scale.S More to follow.


    June 1st, 2004

    Academy of Country Music Awards

    SkyStone Jewelry ON STAGE at the Show!

    Back from Las Vegas and the Academy of Country Music Awards. It was incredible! Four people that either won or were presenters were onstage wearing SkyStone jewelry. Other than the gifts that were offered to the artists on the table, I had a rustic (treasure) chest filled with the website jewelry. Only two pieces left the chest: a Pilot Mountain Andrew Cadman ring to Gary LeVox, lead singer of Rascal Flatts, and a Kai Gallagher-Andrew Cadman Spider Woman Cross Cuff given to Randy Travis. They both won! Rascal Flatts performed during the show and Gary LeVox, lead singer, wore the ring for the performance in addition to when they won for Best Group. The ring was on his forefinger as he held the award speaking for the group. How cool is that? Randy Travis won for his cd "Three Wooden Crosses" and was wearing his bracelet under his sportcoat. :-)

    Rascal Flatts accepting award at show Gary LeVox accepting award, wearing ring Gary LeVox accepting award, wearing ring Rascal Flatts, post-show interview

    I was backstage and in the audience during one of Toby Keith's rehearsals, was given a seat to the show (wasn't that great entertainment?), and a pass to the backstage party at the All Star Jam that was held after the awards show for the 3000 fans that showed up and lasted until the early hours of the morning (I heard second-hand). What an experience!

    Martina McBride, Toby Keith, Lee Ann Rimes came into the gift lounge along with 50 other artists and ten CBS executives. There were three television crews in there as well: the Biography Channel doing a show on the company that came up with the idea of Celebrity Gift Lounges two years ago; "Barely Famous", a new show with the Warren Brothers airing in September on CMT; and "A Star for a Day" airing in July that will show the jewelry and/or myself talking about turquoise. I'll let you know when they are going to air.

    Most of the celebrities had never seen this quality of natural turquoise before or were aware of how rare natural American turquoise is, or of the variety of colors that it comes in. When the celebrity came up to my table I introduced myself, SkyStone, to look at the amazing pieces of jewelry in the chest (from the website), and invited them to choose a gift from the table. They were all gracious, attentive and grateful for their gift. No matter how famous or successful, they were, every one of them was gracious and listened attentively while I was quickly explaining about what makes natural Turquoise so special and then were excited about, and thankful for their gift. They were down-to-earth people that were a pleasure to interact with.

    Randy Travis and wife Elizabeth

    There were twelve vendors total and a professional photographer there taking pictures for two days. The images will arrive within a week of the artists wearing the jewelry or holding it, the display (and cool room with blue lights) along with many images of myself with the artists. Some of the other vendors were Sunset Beach Resort & Spas in Jamaica giving away three days vacation, Sworovski Crystal Sunglasses (worn onstage by Big & Rich during the show), Red Bull Energy Drink, Hollywood Trading Co. (who make cool leather belts), Love Sac, a cowboy hat designer, a custom handbag designer, leather wristband designers (worn by two performers during the show), Hot Wheels Collectibles, a table of authors giving away their books: D.P. Lyle, Kathleen Antrim and more. A great group of entrepreneurs and fun people who were there to enjoy themselves.

    I don't think I mentioned how this came about. Ten days before the show, I got a phone call from the lady that handles the marketing for basically all of the awards shows. She had been looking for an authentic turquoise jewelry vendor and SkyStone was just what she was looking for. It took some figuring how to pull it off financially and logistically in ten days, and help from all the artists/suppliers to cut their profit and or cost to make it happen. Basically, I felt what's good for turquoise is good for all of us, and they wholeheartedly agreed. This was the first show SkyStone has ever done. We've been invited back next year.

    Thank you for all your enthusiastic support, SkyStone has attracted the most warm, friendly and genuinely caring people any company could ask for.

    Images from the show are on the ACMA PAGE.


    Damale Turquoise Bruce Eckhardt Necklace Set, $5200.

    Natural, GEM-QUALITY, AMERICAN Turquoise Beads

    Natural Damale, Bisbee, Carico Lake, Red Mountain and Kingman Turquoise. With more than 60% of rough material going to waste in the process of bead-making, most if not 99% of all the strands available today are made of less-expensive stabilized turquoise. Natural American turquoise is more rare than can be expressed, bead strands of long-closed American mines are seldom seen and collectible. There will be a time in the near future when these pieces will only be found when someone is reselling, not directly from traders or miners.

    ORVIL JACK TURQUOISE: One of the rarest American turquoise available today is Orvil Jack from Lander County, Nevada. The mine has produced an exciting and distinctive electric lime-green turquoise not seen elsewhere. Most of the turquoise in miners and rock-hounds stashes have been cut and set by now.

    The rough material made into the bracelets (and a few rings to come) showing above represents all the stonecutters have found in the past year. They believe that's the end of the availability, at least from every contact they know in the business.

    This particular stash of rough stones was found in a Texas rock dealer's shed by accident; he had forgotten he had bought them years ago. While the turquoise at the Orvil Jack mine is still in the mountain, it has not been worked for quite some time and there are no plans to start up or sell it to someone who will. It is a family operation, and the owners would just as soon keep it in their family and pass it on to the kids; whether it's mined in the next ten years or even in our lifetime cannot be known.

    Those who have stashed Orvil Jack rough or turquoise (or finished in cabochons or jewelry) over the years are in no hurry to sell it if they can keep it in their collection. Still, the prices do not reflect the true value due to such limited availability. You can't grow turquoise like trees, and turquoise from closed mines such as Blue Gem, Bisbee, Morenci, Lander and Orvil Jack are in finite supply, soon to not be available. Diamonds are plentiful and common compared to natural American turquoise, and someday in the not too distant future may reflect that in price, that is if you can find the type of natural, gem-grade material that this website and other reputable dealers offer.

    There is another moderate grouping of Orvil jewelry expected after this and then no more. Some of the turquoise in the strands of natural Bisbee, Red Mtn, Stennich and Kingman that you're going to see were mined over 25 years ago, and cannot be replaced. The Orvil Jack necklace is from my personal collection and will be listed for sale.

    TURQUOISE FOR SALE ON TV: There is "Blue Ridge Turquoise" being marketed on HSN and elsewhere that is coming from China. The first, and only American turquoise called Blue Ridge comes from Lander County, Nevada. There is a limited amount of this turquoise available. There's no way any American turquoise can be sold in quantity. Read the reviews on HSN about the turquoise being offered there and you'll see complaints about the "awful smell" and "rank odor"!! That just about says it all, doesn't it?

    It's a buyer beware situation when you see it on tv (or anywhere) at low prices and in quantity. You can safely assume it's a lower-grade, stabilized Chinese Turquoise. What is available in natural American comes from the owners of the Orvil Jack Mine. Orvil Jack himself called the blue turquoise that was found at the mine 'Blue Ridge'. Again, this is not to be confused with the imported, and much less valuable Blue Ridge you're seeing on ebay and elsewhere.

    Collectors and buyers must educate themselves and know that much of the so-called turquoise out there is not even turquoise, but could be dyed calcite, or hematite in magnesite, or something cheap, plentiful and completely different. If the seller says 'even geologists are baffled by this turquoise', it's because it isn't turquoise and if they said what it really is, they wouldn't be able to ask the price they're asking. If it doesn't look like turquoise, good chance it isn't.

    With the marketing campaigns going on from Ralph Lauren and elsewhere, dealers are assuming the public doesn't know the difference and asking turquoise prices while they can. If it seems too cheap, or good to be true, it is. Become an informed consumer, use common sense and buy from select dealers, you'll never regret it.

    AmericanTurquoiseMines Yahoo Group: If you'd like to stay current on trends (and fakes) in the marketplace, and/or learn more about turquoise in general, there is a Yahoo group made up of mine owners, rock-hounds, dealers and collectors of natural American turquoise started by Philip Chambless, who holds the claim to a number of turquoise mines in New Mexico and Nevada. I highly recommend the group, all are welcome. You can ask questions there, learn what is real and what is not.


    ADJUSTING YOUR BRACELET TO FIT

    When reading the jewelry description, have you wondered what a 1" gap that can be adjusted to fit means? And how to do it safely? We say 'every piece was made for somebody" and that's true, however rarely will a bracelet fit like it was made for you straight out of the box. With a few minor adjustments here and there, they can become so comfortable they become your new favorite bracelet right away.

  • The following applies to silver bracelets that have stones set in individual bezels, or no stones at all. (Please note that inlaid bracelets are the exception. They cannot be bent or their stones will pop out.)

    A good fitting bracelet feels like a second skin; you love wearing it, it's like an old friend. You might have a favorite side that you always wear facing out or in, or you wear it under your clothes just for yourself. It feels better on than off. is generally easy to put on (no pulling of skin), stays upright without rolling over on it's side or upside down, or falling off, and you can get it off easily.

    How much it moves up or down the wrist is a matter of taste and adjusting the gap larger or smaller. The GAP is the distance between the two silver ends. You can consider that most should not go larger than 1 1/2" wide or they will roll over and/or fall off. The smallest gaps are usually not much smaller than 7/8". When deciding if a bracelet will fit you, measure your wrist just above the wrist bone with a measuring tape or strip of paper, making a mark where the paper overlaps and measuring that distance. Using a 6 1/2" wrist as an example, a bracelet with a 5 1/2" inside plus 1" gap is probably perfect. You take the inside measurement, add the distance of the gap, and knowing you can adjust that gap down 1/8" or up 3/8", you're bound to find a spot where it feels made for you.

    Also, some wrists are more fleshy on the pinky, or outer side than on the thumb side of the wrist. If that's the case, you might want to choose one side that you like to look at and always wear it that way. Adjust your bracelet with one side slightly wider (or rounder) than the other side so when you put it on, it fits like a glove. It's your bracelet, adjust it how you like it and make it yours.

    Hand-fabricated sterling jewelry has been worked by hand, the molecules have expanded and contracted which makes the patina soft and deep, with a high-quality look and color. It is more malleable than machine made jewelry which means it bends, up to a point, without cracking or breaking. Use reason and common sense when deciding how large or small you can adjust a gap. Also, find the spot that works and leave it there. It's not ok to bend it out, put it on, squeeze it in, then bend it out again to get it off. Bending the gap over and over again will cause the silver to fatigue and most definitely break apart. If you have any questions or need phone support when adjusting your bracelet, call us at 888-892-8686, we're here to help you make your bracelet feel like the bracelet that was made for you.


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