SkyStoneTrading.com is owned and operated by
Julia Audrey in Santa Fe, New Mexico.
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BACKGROUND PURPOSE IN THE PRESS eBay
ASSOCIATIONS GUARANTEE SECURITY ACMA
NEW ARTISTS TESTIMONIALS PRODUCT PLACEMENT
Thank you for visiting my web site and taking the time to read this about page. Skystone has been an online business for twelve years specializing in fine turquoise silver jewelry. It began in 1998 in Ketchum, Idaho, on
with Zuni fetishes and Native American jewelry left over from the brick-and-mortar store's going out of business sale. All the pieces sold in six weeks, so a trip to the Southwest was required. After about eight trips back and forth between Idaho and New Mexico every two months, I moved to Santa Fe and have been here since 1999. There is no retail storefront in town, and paper catalogs are not available. I've been a member in good standing with SWAIA and IACA for at least ten years, both associations promoting and preserving the authenticity of Native American art and jewelry. While Skystone started out specializing in unique Zuni Fetishes carved from rare, high-grade materials, the business has been carrying mainly jewelry since 2005.


the early, early days of the biz Original website design
BACKGROUND
Way back in the 1980's I received an Assoc. Science in Computer Information Systems from El Camino Comm. College in Los Angeles learning how to program mainframes with languages like Basic and C. My background has always involved working with people, usually in some form of sales, with a few detours at pre-med and acupuncture college in Santa Monica, Calif.,, running my own watch store in Ketchum, Idaho and other endeavors that were challenging but not bu fulfilling enough to keep me interested for very long. In many respects, Skystone created itself, and I was just along for the ride. It has been my blessing, like coming home; I finally knew what I wanted to do when I grew up. Too bad there wasn't 'turquoise trader' as an option on career day in high school...
When not maintaining the website, taking photographs or dealing directly with the artists, I am outside with my three fur-babies, skiing Taos after a fresh snowfall, enjoying the live music scene here in town, reading and whenever possible, (which hasn't very often lately), seeking out a warm ocean beach since that's the one thing Santa Fe lacks.

Leader of the Pack - My little pack is always close by. Nikki, (above right) a Labrador-looking mix, , was adopted Sept. 2009, and is now one and a half years old. (DNA said she was 12% each Chow, Rottweiller and Boxer, no other breeds had enough DNA to detect. Put about 20 breeds together and you get a black-lab looking puppy I guess.) Her favorite thing is running off trail and being chased.
The little guy is Tank (left). A Lhaso-Apso/Poodle mix that I adopted in July of 2010. He's one and a half years, a 15 pound fluffy bundle of sweetness, snuggles and adorableness. Mr. Mellow, he's up for whatever is happening, and will romp, chase and play with the big dogs.
When they're not sleeping, at the real dog park or watching my every move, they're playing with, chasing or grooming each other. They LOVE to go for rides in the car. So fun! The pups were found on Petfinder.com and adopted from shelters - an amazing resource for matching people with their next best friend.
PHILOSOPHY

My business philosophy has always been that education leads to appreciation results in sales. I believe that people are drawn to turquoise for a reason, it might have just come over you or you may have loved turquoise your whole life, but either way every piece of hand-made Native American jewelry was made for somebody. In a way, it finds you as I'm sure you've experienced. How one piece out of all that you look at just jumps out at you and you can't get it out of your mind. I'm just the messenger and my purpose is to help you become more informed, educated and excited about this amazing gift from Nature.
PRESS RELEASE: "Passionate about turquoise, SkyStonetrading.com specializes in the finest, rarest turquoise in the world. Always natural, each piece is unique, reflecting the wide range of exotic colors and webbing characteristic of historic American turquoise mines. Most people outside of New Mexico have never seen turquoise such as this. Native-made, hand-made, sterling silver jewelry from Santa Fe, New Mexico."
I'm not a gemologist, just someone who loves the energy around turquoise and the people who are attracted to it. I learned the business from old-school turquoise traders and long-time jewelers, asked a lot
of questions, did research all the while exposed to some of the finest turquoise available in the world. After all these years, these same contacts continue to be my friends, teachers and the main source of the turquoise offered here.

PURPOSE
To increase awareness of the rarity, beauty and magic of high-grade natural American turquoise.
This website is dedicated to the 'sky stone': natural, high-grade American turquoise from such pedigreed mines as Bisbee, Morenci, Cerrillos, Blue Gem, Carico Lake, Kingman and the list goes on... The jewelry you see is carefully hand-selected for the quality of the stones, silversmithing and overall design. They are handmade by the most talented Navajo, Zuni, Santo Domingo, Hopi artists working today in addition to showcasing the exciting Anglo jewelers producing in the Southwest today. The stones in most of the jewelry pieces are one-of-a-kind and cannot be duplicated.

There's just something about this turquoise that you once you see, feel and wear it, you'll say 'so that is what it is all about.' Turquoise chooses you: listen for the piece that calls to you. It is an intangible, personal thing we respect so if you need to return or exchange something, it's no biggie, that just means you haven't found the right one yet. Every piece was made for somebody.
PRESS
October 23, 2010 Wall Street Journal Off-Duty Magazine They did a full-page feature on turquoise and the image was HUGE! In person look up about 3/4 of the entire page, and it in your face, in a good way. It was also a great reminder to people about how special, fashionable and interesting turquoise is!.I have a copy on the Press Page...more...

Skystone is in the Fall issue of Ralph Lauren Magazine as a trusted source for turquoise jewelry. more...

InStyle Magazine 2006 .Skystone is named one of the Top 5 Jewelry Websites online in their article "Where the Pro's Shop on the Web". ..more
January 2007: SkystoneTrading.com is referenced in the latest Dummies book written by Jan Zimmerman called Web Marketing for Dummies, available on Amazon. We're featured in Chapter 5, which is Creating a Marketing-Effective Storefront, in a section titled "Including Product Detail." In the book is a screen shot (Figure 5-7) of a Noah Pfeffer bracelet showing the different angles and how it is pictured being worn by a model. It's a great resource for anyone marketing on the web. The wealth of links, resources, and information is easy to find and well-organized. Thank you Jan, for including us again in one of your books more...
SkyStone honored as a "Model Web Site" in 6th Edition Marketing Book
August 2002: The website has been chosen as one of ten model Website which are featured in Jan Zimmerman's Marketing on the Internet, 6th Edition (opens in a new window). This new edition is 488 pages, a fabulous brass-tacks resource for designing and marketing a current or still-to-be website. Ms. Zimmerman's book has sold over 36,000 copies and is currently in bookstores and accepted country-wide into college curriculum courses.more...
SkyStone was invited to the backstage ACMA AWARDS Gift Lounge that was visited by the presenters, performers, select media and CBS executives at the Academy of Country Music Awards Backstage Celebrity Gift Lounge held at the Mandalay Bay in Las Vegas on May 25 and nth, 2004. more details and lots of images...

Gary LeVox, of Rascal Flatts onstage wearing Skystone ring accepting award at 2006 ACMA Show, 2006. Rascal Flatts posing with uh, me!!
PRODUCT PLACEMENT



Skystone Trading is available for product placement. We have provided jewelry for photo shoots done by country band Diamond Rio and the Wall Street Journal. Please inquire about the possibilities. The above grouping of jewelry is what was put together for a shoot by French Vogue Magazine here in Santa Fe in September of 2010. The article was on Tom Ford (designer/director) and Tom decided at the last minute not to go with turquoise with this particular shoot so it didn't go to print with our jewelry, but we got close! to top
ASSOCIATIONS
SWAIA The Southwestern Association for Indian Arts - Skystone is a Benefactor of SWAIA. SWAIA’s mission is to be an advocate for Native American arts and cultures (particularly those in the Southwest), and create economic and cultural opportunities for Native American artists by: Producing and promoting the Santa Fe Indian Market as the finest Indian art event in the world Cultivating excellence and innovation across traditional and non-traditional art forms Developing programs and events that support, promote, and honor Native artists year-round. more
Indian Arts & Crafts Association - Established in 1974, The Indian Arts and Crafts Association (IACA) is a not-for-profit organization with an international membership of artists, retailers, wholesalers, museums, associations, government agencies, collectors and individual supporters -- all working together to promote, preserve and protect the arts and cultures of the American Indian. more

Better Business Bureau of New Mexico Skystone has been an Accredited Business with an A+ Rating with BBB of NM since 2004. Check out our business profile. to top
eBay AUCTIONS AND FEEDBACK
SkyStoneTrading.com has been an established seller on eBay since 1998. We've had over 3400 auctions with many repeat buyers and have a 100% Positive Feedback rating. We still hold auctions every once in awhile, and if that is the case , there will be a category showing ongoing auctions on this website. to top
SECURITY

SSL CERTIFICATE - Security is taken seriously and we utilize the most secure encryption available when you're sending information to our website. Your credit card information is broken up and kept in two separate places, both password enabled. You have the option at checkout to allow us to keep your card on file or not, and we respect your choice.
AUTHORIZE.NET - I have been a merchant processing credit cards since 1985 with no charge-backs. I use the payment processor Authorize.net, known for it's security and safety. More than 305,000 merchants trust them for payment processing and online fraud prevention solutions.
PRIVACY POLICY We will never, under any circumstances, share or sell your information, with anyone, for any reason.
GUARANTEE
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We have an UNCONDITIONAL GUARANTEE - NO QUESTIONS ASKED RETURN POLICY . If you are not happy, for any reason, just return it within ten days for a FULL REFUND less any shipping costs. Please let us know by email or phone if you are sending a return so we can expect it.
NOTE: Returns on sale items and items purchased using the layaway plan receive website credit. We cannot offer refunds on rings that have been ordered and sized to a custom fit. We are happy to mail the ring to you first for your approval and then have the ring sized at a cost of $20. We have not lost an item in many, many years, in fact this has never come up, but in the case an item is lost during shipment, and the address and label were as directed, we are not responsible once the item leaves our hands and is placed with the shipper. to top
WHOLESALE INQUIRIES
Please contact me directly regarding opening up a wholesale account at 505-670-6738.
NEW ARTISTS WELCOME
If you are an artist and would like your jewelry featured on the website, please contact me by email or at 505-670-6738 to talk about the possibilities.
May you always have love to share,
friends that care,
health to spare,
and great turquoise to wear!











